[vc_row][vc_column][vc_custom_heading stripe_pos=”hide” text=”Focus on core delivers growth for retailer” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1544777203711{margin-top: 50px !important;margin-bottom: 36px !important;padding-top: 18px !important;}”][vc_column_text css=”.vc_custom_1486108467289{margin-bottom: 32px !important;}”]

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1486107947125{margin-bottom: 30px !important;}”][vc_column][stm_image_carousel h_centered=”yes” img_size=”full” style=”style_2″ loop=”yes” nav=”yes” items=”1″ items_small_desktop=”1″ items_tablet=”1″ images=”5077,5077,5077,5077″][/vc_column][/vc_row][vc_row css=”.vc_custom_1486107989655{margin-bottom: 30px !important;}”][vc_column][stm_portfolio_information portfolio_client=”Wilson & Sons Co.” portfolio_date=”December 20, 2016″ portfolio_role=”Art Direction, UI/UX, Web Design” style=”style_2″ posts_per_row=”4″ show_title_icons=”yes” facebook=”#” twitter=”#” instagram=”#” google_plus=”#” youtube=”#” css=”.vc_custom_1486102384765{padding-top: 29px !important;padding-left: 30px !important;background-color: #f2f2f2 !important;}”][/vc_column][/vc_row][vc_row css=”.vc_custom_1486117225957{padding-bottom: 47px !important;}”][vc_column][vc_video link=”https://www.youtube.com/embed/w0RGnXpf9LU” size=”380″ height_size=”650″][/vc_column][/vc_row][vc_row css=”.vc_custom_1486108522112{margin-bottom: 40px !important;}”][vc_column][stm_portfolio_pagination style=”style_2″ show_button=”yes” css=”.vc_custom_1541414980036{border-top-width: 1px !important;padding-top: 40px !important;border-top-color: #dddddd !important;border-top-style: solid !important;}” link=”url:%2Fportfolio-grid%2F|title:Portfolio||”][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1451889219674{margin-bottom: -60px !important;}”][vc_column][vc_cta h2=”Looking for a First-Class Business Plan Consultant?” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”get a quote” btn_style=”flat” btn_color=”theme_style_2″ btn_size=”lg” btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-chevron-right” use_custom_fonts_h2=”true” btn_button_block=”true” btn_add_icon=”true” el_class=”third_bg_color” css=”.vc_custom_1545392641632{margin-bottom: 0px !important;}”][/vc_cta][/vc_column][/vc_row]